Last updated: 9 November 2026
This policy explains how Apex99 (“we”, “us”) collects and uses personal data when you visit apex99.co.uk, buy from us or apply for a trade account. We handle your data in line with UK GDPR and the Data Protection Act 2018.
1. What we collect
- Order data: name, email, phone, delivery and billing address, items ordered.
- Account data: login details and order history if you create an account.
- Trade application data: business name, company or VAT number, website or store link, and what you plan to buy.
- Messages: what you send through our contact form or by email.
- Newsletter: your email address if you subscribe.
- Technical data: IP address, browser type and pages visited, collected through cookies (see our Cookie Policy).
2. Why we use it
- To take payment, process and deliver your order, and handle returns (contract).
- To review trade applications and manage trade accounts (contract / legitimate interests).
- To answer your questions (legitimate interests).
- To send marketing emails only if you have subscribed. You can unsubscribe at any time (consent).
- To keep accounts and the website secure, prevent fraud, and meet tax and accounting rules (legal obligation / legitimate interests).
3. Who we share it with
We share only what is needed with: payment providers, couriers and delivery partners, website hosting and email providers, and professional advisers or authorities where the law requires. We do not sell your personal data.
4. International transfers
Some providers may process data outside the UK. Where they do, we rely on approved safeguards such as the UK International Data Transfer Agreement or adequacy regulations.
5. How long we keep it
Order and invoice records are kept for six years for tax and accounting purposes. Account and trade application data is kept while your account is active and for a reasonable period afterwards. Marketing data is kept until you unsubscribe.
6. Your rights
You can ask to access, correct, delete or restrict the use of your data, to object to its use, to receive a copy of it, and to withdraw consent at any time. To exercise a right, use our contact form. You can also complain to the Information Commissioner’s Office at ico.org.uk.
7. Security
We use appropriate technical and organisational measures to protect your data. Payments are handled by our payment providers and we do not store full card details.
8. Changes
We may update this policy from time to time. The latest version is always on this page.